Roadmap Design

A plan that resembles a hard law

Most Polish companies plan their actions by feel. The Institute for Market Reforms cuts off this approach. We create documents that have the weight of a statute within your organization. The Profit Roadmap is not a collection of loose ideas. It is a precise list of 14 to 27 specific tasks. Each of them has an assigned person who is responsible for the result with their head and their wallet. The rules are clear: either we implement the plan, or we look for errors in the structure.

Plan Ratification and the end of vetoes

The biggest brake on development is management's indecision. We introduce the rule: no more board vetoes. Once the Roadmap is accepted, it undergoes a process we call ratification. From that moment, no one can halt the work without hard financial evidence. This allows us to shorten the time to enter a new market by about 11 weeks compared to standard methods. We don't waste time on meetings that bring nothing to the budget.

Budgets based on facts, not wishes

We analyze your expenses from the last 9 months to find real sources for financing expansion. Often we discover that 14% of fixed costs can be shifted to investment without loss of work quality. Our Roadmap defines the budget with an accuracy of 450 PLN. If we assume that a given stage costs 43,200 PLN, we stick to that amount. This gives you peace of mind and predictability that is lacking in chaotic management.

We are brutally honest at times. If your sales assumptions are unrealistic, we will tell you at the very beginning. We prefer to reject 3 out of 10 projects than lead a company astray. We focus on hard data from local markets such as Radom, Bialystok, or Katowice. We understand the specifics of medium-sized Polish business, where every zloty spent on development counts.

Implementation in 22 business days

We usually close the entire roadmap design process in 22 business days. We don't drag out analyses indefinitely. You will receive the first draft 6 days after providing us with the accounting data. This is intensive work that requires your involvement for about 4 hours a week. The result is a document that becomes your company's foundation for the next 2 years. P.S. We don't do marketing strategies – we design the structure that is supposed to make money.